Match Group: Group PM

  • After two startups, I decided I wanted to go to a bigger organization, so I could have learn from others and work on products with scale. I went to Match Group, my first forray into socia consumer apps. There, I led team of two product managers on Match’s consumer experience team and growth + monetization for Swipe apps (Chispa, BLK, and Upward).

  • Launched 72 Hours, a new way to get customers on dates outside of swiping/chatting, with 20% adoption rate and 5% increase in downstream engagement. Improved onboarding flow to increase completion rate by 15%

    Set goals and vision for monetization & growth teams, resulting in roadmaps to deliver $XM and Y% growth.

    Set professional development plans for team members, resulting in one promotion.

Landis: Head of Product

  • Propel helped me realize how much I loved zero to one product development, but post launch I was ready for something new. Hello Landis! We help Americans with limited income transition to homeownership.

  • Defined the role of the product function at the company. Specifically, I owned:

    Vision and Roadmap for 5+ products across our B2B2BC prepurchase platform ( “Landis Community Suite”), including relationships with stakeholders like Sales, Ops, and Marketing.

    Collaborate with the head of design and eng to build optimal org structure for the EPD team.

    Led strategy, execution, and rollout for revamp of Landis Community Suite (including client application flow, agent/broker/lender portal, and internal CRM). The revamp of our document submission flow drove a 31% increase in clients who complete this step and 30% increase in clients who complete this step on their first attempt.

    Led foundational research for our coaching app product to identify lack of product market fit and next direction. Advocated and hired external user research firm, co-led creation of research plan, formulated next steps, and aligned with stakeholders.

Propel: Senior PM

  • While I grew a ton at Thumbtack, I decided that I was interested in doing something zero -> one at a mission driven smaller startup, and leaving the West Coast (where I’d been for the past ~8 years) for the East Coast. Enter Propel!

  • Launched a debit card for Americans with limited income from MVP to 3 million+ customers in 1.5 years. This included SO much work (shipping several key tablestakes features, integrating debit product within our umbrella Providers app, building features to sustainably scale the debit product across Ops and Engineering).

    Increased our funding rate by XX% to drive impact to the bottomline and shipped multiple differentiation bets experiments to figure out the right value prop for debit.

    I did all of the above while driving defining the development process for a team of 6+ engineers and 1 design lead with relevant cross-functional stakeholders (Biz Ops, Design, Engineering, Ops, etc.)

    Led the creation of our marketing org by hiring our first growth marketer and managing them. Also participated in interviews for other roles in the org (product analyst, Head of Debit Ops, Head of Risk, etc.)

Thumbtack, PM

  • While I launched some cool stuff at Google, I decided that going somewhere smaller (but somewhere with some structure) was the best next career for me. So, I joined Thumbtack as a Product Manager.

  • PM’ing across three very different areas of the business: monetization, search and ranking, and customer growth.

    Shipping our in-product refunds product, allowing pros to request refunds in product rather than calling in (driving down CX costs and improving pro user experience).

    Serving as chief of staff to our head of product, where I implemented systems for execution tracking for a 100+ person product development org, along with Driving alignment and communication on key strategic decisions.

Google, APM

  • I started my product career at Google, where I worked on two different teams: Next Billion Users (aka launching new products for emerging markets) and Chrome Web Platform.

  • Shipping free wifi across Indonesia and Mexico through an in-depth research study in both countries to understand the best captive portal experience and location areas for wifi.

    Shipping a new version of Lighthouse, Google’s premier tool for giving web developers guidance on building a performant website.

    Giving my first talk at Google I/O on the latest performance guidelines and tools!